Thought leadership sometimes gets a reputation as just another buzzword. Especially when it’s thrown around to describe anyone with more than a few thousand followers on Twitter, then it can … Continue Reading Steps to Becoming a Thought Leader in Your Industry
In order for a brand to be strong, it need authenticity, and that can be found in a brand’s shadows, or its darker attributes. This is what market researchers call … Continue Reading Embracing the dark side in marketing
When defining your project objectives, think SMART. Each objective should be: Specific. Clearly defines the details of what is to be accomplished. Measurable. Gauges success using either quantitative or qualitative assessments. Action-oriented. Identifies … Continue Reading Tips for defining SMART objectives
A negotiation is an interactive process through which two or more parties seek to come to mutual agreement. You typically negotiate when you want something from someone and when someone … Continue Reading What is a negotiation?
In order to differentiate your products, you need to understand why should someone buy your product? The best reason is because it fulfills a need and is different from what … Continue Reading How to differentiate your product from others?
In the past, marketing experts usually envisioned the buying process as a linear funnel. David C. Edelman. “Branding in the Digital Age: You’re Spending Your Money in All the Wrong … Continue Reading The buying journey
Marketing communications aim to influence the consumer in one of two ways, that is either they “push” or they “pull.” In push marketing, you “push” the product out into the marketplace … Continue Reading Push vs. pull marketing
Performance measurement is not the same as analytics. Although these distinctions can seem fuzzy. Performance measurement and analytics (also called “decision analytics” or “business analytics”) both involve data gathering to improve … Continue Reading What’s the difference between performance measurement versus data analytics?
Collect historical data. If historical data for a KPI you’re considering using is available, collect it. Will it help you assess performance on the potential KPI and drive informed decision making? … Continue Reading Tips for defining KPIs
Quality improvement systems help organizations measure performance in a wide variety of business processes. By identifying process problems, managers can determine how to address them and thus continually improve their … Continue Reading Quality improvement systems?
Performance measurement is the process of gathering data to see whether an organization’s business results are meeting operational and strategic goals. Organizations measure their performance using different methods and criteria. They … Continue Reading What is performance measurement?
Suppose you expect a new product line to start generating a certain amount of annual profit a year from now. What if some variable in the scenario changed? How would … Continue Reading Understanding Sensitivity analysis
Break-even analysis is a useful tool for evaluating an investment that will enable you to sell something new or sell more of something you already make. It tells you how many units … Continue Reading Understanding Break-even analysis
Internal rate of return (IRR) is another analytical method that can help you or your organization to decide whether to make a particular investment. IRR is the rate at which the … Continue Reading Understanding Internal rate of return analysis
The conventional way of calculating ROI has some limitations. For one thing, it doesn’t provide an accurate economic picture of the organization. That’s because it ignores the time value of … Continue Reading Understanding Net present value analysis
With every investment made, you’ll want to know the payback period that is how long it will take to recoup the costs of the investment and start reaping benefit of the investment … Continue Reading Understanding Payback period analysis