When you’re choosing a watch, it’s important to look past the aesthetic and pay close attention to the components especially those watch that cost you a significant amount of money. But please note that, significant amount of amount for you is not the same as ‘significant amount of money‘ for others. For some, $ 100 watch is cheap, while for others $100 for a watch is nuts.
First take note of the components and the construction that make the difference between a throwaway watch that will fall apart after a few months, and a solidly-built watch that will look and work great for years, if not decades.
Remember that price is how much you pay for the watch while value is how much the watch is actually worth. Some if not all products are usually over or under priced for its value. The tricks is to get the best value for the lowest price possible.
Tip #1: A high price does not mean it’s high quality
Price tags don’t tell the whole story. It never does. Most of the time the profit margin for highly recognized brand can go up to 80% if not more of the retail price.
A watch brand can make a quartz watch for as cheap as $10. At that price, it’s a safe bet that the quality of the parts is going to be low. You simply can’t find world class parts for the price of two lattes at Starbucks. Hence, remember, price is what you paid while value is what get !
The brand can choose to sell this low-quality watch for $50, which at ~4-5x, is the typical retail markups for these watches. Or they could really push it with a markup as high as 20x, making that $10 watch now $200+.
It seems pretty insane that the price can be so disconnected from the quality level, but it’s how the industry works. In fact, some trendy watch brands are making a killing selling cheap watches for $250 — and their customers are none the wiser. Therefore, choose carefully, higher price does not mean better quality.
Conclusion: you have to dig deeper to understand what you’re getting for your money. In our other 4 tips, we’ll share some easy ways to identify shortcuts that other brands take.
Tip #2: Look for Sapphire crystal , not Mineral crystal
The crystal is the transparent covering over the watch face. Most watches produced nowadays have a crystal made of mineral or sapphire.
Mineral crystal scratches easily yet is highly shatter resistant.
Sapphire crystal is highly scratch resistant but not as shatter resistant as mineral glass.